English
Targeting Specialist
A targeting specialist is a digital marketing professional who identifies the target audience for promoting goods or services. The main task of a targetologist is to efficiently utilize the company's advertising budget by attracting potential customers online through targeted advertising campaigns and analyzing the results.
Main Directions and Specializations
Developing media strategy and planning effective brand promotion through selecting optimal advertising channels.
Managing advertising campaigns on popular social media platforms to attract attention to a product or service.
Creating personalized newsletters, audience segmentation, and developing effective email campaigns.
Future of the Profession
The future of targeting advertising specialists lies in the automation of processes and a shift towards deeper data analysis to more accurately identify audience needs and interact with them effectively.
Where to Learn in Kazakhstan
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Nazarbayev UniversityUniversity
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Charity CollegeCollege
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Coursera (Targeted Advertising Course)Online Course
Key Indicators
Average Salary in Kazakhstan
from 250,000 to 700,000 KZT
Demand
High demand for targeting advertising specialists.
Entry Threshold
from 6 months to 1.5 years (college or courses)
General Required Skills
- Analytical thinking
- Ability to work with data and statistics
- Creativity and idea generation skills
- Interpersonal skills and teamwork