Catalog of professions

A target specialist (targetologist) is responsible for setting up online advertising campaigns to attract the target audience. They manage the company's advertising budget, analyze data, and optimize marketing strategies.

Основные направления и специализации

Setting up advertising campaigns and analyzing advertising performance in social networks.

Optimizing campaigns in search engines to attract traffic.

Будущее профессии

With the advancement of technology, the profession of a targetologist is becoming more automated, shifting the focus from routine tasks to analytics and strategic thinking.

Где учиться в Казахстане

  • L.N. Gumilyov Eurasian National University
    University
  • Kazakhstan-British Technical University
    College
  • Skillbox Academy
    Online Course

Ключевые показатели

Средняя зарплата по Казахстану

from 250,000 to 700,000 KZT

Востребованность

High demand for target advertising specialists.

Порог вхождения

from 6 months to 1.5 years (college or courses)

Общие необходимые навыки

  • Analytical thinking
  • Data handling skills
  • Creativity
  • Communication skills
  • Planning and optimization skills