Catalog of professions

SMM

An SMM specialist promotes brands on social media. They create content, plan activities, analyze results, and engage with the audience, helping to manage the company's financial health using modern tools and programs.

SMM

Key Specializations

Creating strategies and managing accounts on social media.

Creating engaging content for the audience.

Future of the Profession

The SMM profession will become increasingly automated, allowing specialists to focus on strategic analysis and creativity, applying innovative methods for effective promotion on social media.

Where to Learn in Kazakhstan

  • Kazakh-British Technical University
    University
  • Almaty College of Small Business and Entrepreneurship
    College
  • Coursera ('Social Media Marketing' course)
    Online Course

Key Indicators

Average Salary in Kazakhstan

from 250,000 to 700,000 KZT

Demand

High demand for qualified specialists in the field of SMM.

Entry Threshold

from 6 months to 1.5 years (college or courses)

Required Skills

  • Data analysis skills
  • Creative thinking
  • Communication skills
  • Proficiency in design software

Sub-professions

A targeting specialist is a digital marketing professional who identifies the target audience for promoting goods or services. The main task of a targetologist is to efficiently utilize the company's advertising budget by attracting potential customers online through targeted advertising campaigns and analyzing the results.