An SMM specialist promotes a brand or product through social media: creates content, analyzes audience reactions, manages advertising campaigns.

Основные направления и специализации

Developing promotion strategies on social media and analyzing their effectiveness.

Creating quality content to attract and engage the audience.

Будущее профессии

With the advancement of artificial intelligence and automation, SMM will shift towards deeper data analysis, managing advertising budgets, and strategic planning.

Где учиться в Казахстане

Nazarbayev University
University
Almaty Management University
College
Stepik, Coursera
Online Course

Ключевые показатели

Средняя зарплата по Казахстану

from 250,000 to 700,000 KZT

Востребованность

High demand due to the active development of digital technologies.

Порог вхождения

from 6 months to 1.5 years (college or courses)

Общие необходимые навыки

Analytical thinking
Creativity
Data analysis skills
Communication skills
Knowledge of social media trends

Sub-professions

A target specialist (targetologist) is responsible for setting up online advertising campaigns to attract the target audience. They manage the company's advertising budget, analyze data, and optimize marketing strategies.